MARKETING & COMMUNICATION CONSULTING

SOMETHING ABOUT ME

After 20-plus years of varied international experience in the entertainment & media, luxury publishing, and digital industry fields, I founded Aloe-Advisory consultancy firm in 2018, based between Dubai and Milan with a focus on the Middle East North Africa Region. I serve CEOs as a fractional Chief Marketing Officer, providing strategic marketing advice including on defining positioning and audience engagement, guide high ROI marketing initiatives and seeks out and solidifies mutually beneficial local partnerships.
I also direct branding and marketing in the cultural sphere. I started my consultancy after a 4-year stint as VP Marketing at OSN TV in Dubai, responsible for strategy and plan execution, delivery of comprehensive campaigns across all media in the GCC, Levant, Egypt and emerging markets such as Oman, Libya, Sudan. 
I came to Dubai from Milan, where I ran  strategic marketing, brand communications, and campaign design for major TV entertainment companies such as SKY Europe and Einstein Multimedia. In this capacity I worked with major brands such us BBC, HBO, NBC Universal, FOX, Disney, Warner, Discovery, NatGeo, and Netflix.
Some of her key successes included complete brand refreshing, optimizing spending management and fine-tuning performance-driven budgeting to secure higher ROI for the companies marketing investments and partnerships. Throughout my career journey, I have helped steer media companies and top-tier editors/publishers on  their digital video transformation journey from traditional to multimedia brands. These companies included Conde Nast Edition Italy, RCS media Group, Gruppo L’Espresso, and Feltrinelli. I worked with publishing brands such us Vogue Italia, Vanity Fair, GQ, Glamour, La Repubblica, IoDonna, Amica, Corriere della Sera, Feltrinelli TV, and LeiTV.
I have a special passion on mentoring and supporting women in their career growth in the complex media sector, and I practice yoga avidly in my spare time.